Why Schools Should Audit Their Social Media Accounts and Websites

School websites and social media pages are often the first places people go when they want to learn more about a school. Whether it’s a parent thinking of applying, a student looking for a reminder of term dates, or even a new teacher considering joining the team, these platforms say a lot. If the information is old, confusing, or hard to find, it can give the wrong impression.

That’s why auditing your online presence is important, and it just means taking the time to review what’s there. Is it up to date? Is it clear? Does it reflect what your school is really like? It’s surprising how quickly things can become outdated, even something as small as a staff change or a timetable tweak.

Small Checks Give Good Results

You don’t need to overhaul everything at once, and sometimes it’s the little fixes that matter most. Checking for broken links, reviewing images, updating calendar events… These can all make a big difference to how useful your website and social pages feel. And experts like www.fsedesign.co.uk/websites-for-schools can help you, so it’s worth getting in touch if you’re not sure where to start.

Social media is also worth keeping an eye on, because posts from months or years ago might still be visible. Are they still relevant? Are they in line with the tone and values your school stands for today? A regular audit helps you keep things on track before issues build up.

Standing Out for the Right Reasons

It’s not just about looking professional – it’s about trust. When parents see a well-maintained online presence, it reassures them that the school is organised and communicative. When staff can find the resources they need easily, it saves everyone time. And when students are proud of how their school is presented, it boosts morale.

That’s why well-managed websites for schools are so important. They’re more than a box to tick – they’re a key part of how your school connects with the world. So, perhaps it’s time to get started.