Essential Features for Ecommerce Websites in 2025
These tweaks can go a long way in improving your site’s navigation, increasing conversion rates, and boosting your search engine rankings. Let’s look at a few features you should consider implementing in 2025.
1. User-Friendly Navigation with Breadcrumbs
Breadcrumbs help users understand where they are on your website and easily navigate back to previous pages. Breadcrumbs are also favoured by search engines, enhancing your site’s SEO performance.
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2. Internal Site Search
Internal search functionality means customers can quickly find specific products or information on your website. Make sure that it’s intuitive, fast, and optimised to return the most relevant results.
3. Product Filters
Product filters are a must-have for any ecommerce site with a large inventory. Filters like price, size, colour, brand, and customer ratings help users narrow down product options and find exactly what they’re looking for.
4. Product Videos
Product videos are a good way to showcase your products and demonstrate how they work. A demonstration, tutorial, or 360-degree view video will significantly improve conversion rates.
5. Footer Navigation
The footer is an often overlooked yet crucial part of your website. It’s where you can add links to important pages like the terms of service, privacy policy, returns policy, contact information and social media profiles.
6. Product Reviews
Customer reviews are one of the most influential factors in the decision-making process. Having an easy-to-use review system also encourages more reviews, which can improve your site’s visibility in search engines.
7. FAQ for Products
A comprehensive FAQ section tailored to your products can help answer common questions. This is a great way to reduce issues in the buying process by providing answers so customers don’t need to reach out for help.
8. Simple Checkout
A complicated checkout process is one of the biggest reasons for abandoned carts. Features like guest checkout, auto-filled forms, and multiple payment options can help improve this process.
