Top SEO Tips for the Quality Content Era

At a time when search engines are actively prioritising high-quality content when organising results pages, here are some expert-backed SEO tips to help you secure higher ranking positions and drive more traffic.

Create Long-Form Content That Delivers on Value

If you want to secure and maintain high rankings, you need to be investing in the creation of long-form content that delivers tangible value to your audience. This is because Google has tuned its ranking algorithms to minimise the amounts of unoriginal and unhelpful content it is serving to users.

In practical terms, this of course means ensuring that each piece of content is properly formatted with headings and images to enhance readability, but it also means referring to case studies, statistics and data within your articles to bring genuine substance to the points you’re making.

Develop an In-Depth Keyword Research Strategy

Although it may once have been enough to select a handful of keywords to incorporate into your content each week, now a markedly more strategic approach is necessary. There are a number of ways to approach your keyword strategy, but we recommend identifying between 200 and 300 keywords that are relevant to your business before you work on creating your first piece of content.

With a list of relevant keywords to refer to, you’ll find it easier to develop a well-rounded content strategy that drives genuine results for your business.

Create Internal Links Between Your Web Pages and Blog Content

An internal linking strategy can enable search engines to gain a more comprehensive understanding of the hierarchy and structure of your website, which contributes to an enhanced user experience and improved navigation.

Whether you’re building a website from scratch or you’re looking for a team that offers dedicated Shopify web design services, such as www.etempa.co.uk/shopify-web-design, it’s important that your chosen team fully understands your objectives and the goals you want to achieve.

With the right team by your side, you’ll be best placed to leverage a robust internal linking structure which includes descriptive anchor text and maintains a clear focus on boosting high-value pages in search rankings.